Colorado Springs Marketing Company: What One Does, in What Order, Across the Year

A digital marketing agency, an online marketing company and an internet marketing company all do one job: they bring customers in through search, maps, paid placements, social platforms and a website. In Colorado Springs the job splits into five. Search work gets a business found in organic results and on the map. Paid search rents attention for days when calls are needed sooner. Meta Ads (Facebook and Instagram) show an offer to people who have not started looking. The website converts a visit into a call, and reporting ties each piece back to phone calls and form entries.

Part of the job in Colorado Springs is saying what should wait. An owner who faces a tall review bar on a modest budget is usually better off finishing the profile before paying for clicks, and a site that is hard to use on a phone should be repaired before it receives more visitors. We also do not sell leads, so our advice is never tilted toward moving a list of names.

Health care and social assistance employs 34,510 residents, or 14.6 percent of the 236,437 workers counted, followed by retail trade at 26,939, professional, scientific and technical services at 23,466, education at 22,796, construction at 17,519 and accommodation and food services at 17,447. The county's largest employers add a second picture: Fort Carson at 36,000, Peterson Space Force Base at 10,650, Schriever Space Force Base at 8,000 and the Air Force Academy at 7,650, and the military and defense contractors together supply more than 40 percent of the regional economy, according to Wikipedia. Charter Spectrum, with 4,900 employees, and Amazon, with 4,800, lead the private employers outside defense and health care, and two school districts, D11 and D20, are on the same list.

Here is our working view of what this means for a plan. A medical or professional office draws on residents from across the city and wants a Maps listing that matches its hours. A construction or roofing company serves homeowners whose busy months follow the weather. A restaurant or shop in a tourist district such as Old Colorado City, described as a district of galleries, boutiques and restaurants, has visitors and residents to serve. Tourism is the third-largest employer in the region, with more than 16,000 jobs and 23 million visitors in 2018, so a business in that trade should treat the summer as its own planning season.

Window replacement reaches its high in March and April, about 1.65 times an average month, and roofing tops out in September and March at about 1.63. Real estate crests in July and August at about 1.25, with its quietest months in December and October near 0.66, and movers run from about 1.18 in April and May to about 0.79 in December and November. Counting back from a March peak puts the audit and page work in December, a month when roofing searches sit near their lowest at about 0.62 and a mistake costs little. A real estate agent aiming at July would begin in April.

Summer in the Pikes Peak region around Colorado Springs brings tourism and a run of events: the Pikes Peak International Hill Climb on the last Sunday of June, the Pikes Peak Ascent and Marathon in August and the Labor Day Lift Off balloons. In our working view, Air Force Falcons football and military moves add fall and summer demand on top. Event dates move from one year to the next, so your own call log sets the schedule, not a printed calendar.

Colorado Springs sees about 243 sunny days a year, about 15.91 inches of precipitation and about 32.5 inches of snow. July is the warmest month in the table at 72.7 F and January the coldest at 27.9 F. May is the wettest in rainfall at 2.8 inches, while March collects the most snow at 7.1 inches. Roofing, solar and heating searches are shaped by sun, snow and storms.

Hail adds a sharper edge. A June 2018 hailstorm with stones up to 3 inches brought more than 12,000 insurance claims for homes and vehicles, so hail is a standing roofing search topic here, and hail on the Front Range typically arrives in the warm months. For a roofer or exterior contractor the planning question is how much of the quarter to hold back for storm weeks, which is a paid search question as much as an organic one. Our Google Ads management page covers pacing for those weeks.